The cookie settings on this website are set to 'allow all cookies' to give you the very best experience. Please click Accept Cookies to continue to use the site.

Our Story

Our History

Uncle Pete’s Toys began as a warehouse-turned-shop in Sydney in the early 1970s. The original toy supermarket featured shelves stocked all the way to the ceiling and prices ranging from 1 cent to $1,000.

Within years, that family run store had become a household name.

We maintain the original Uncle Pete’s Toys vision to bring magic to the everyday. We have created a place where parents can share their childhood toy shopping experience with their children, and re-live the magic through their children's eyes.

We are still known for the huge Uncle Pete’s Toys range, unmatched by anyone else. Our customers know they will find quality products on our shelves. The kind of toys that last a lifetime.

Your joy, brings us joy

It’s our attention to detail that makes Uncle Pete’s special. Not only will you find the essentials - the wildly popular toys that everyone wants - you’ll also find the hidden gems, the ones that are rare and quietly satisfying.

Our vision is to provide families everywhere with the joy of play. To bring the magic of imagination and laughter into every home.

Welcome to our next chapter

Uncle Pete’s Toys has a range like no other. Our online store is designed to make you feel like you’re walking through the shelves, mesmerised by all the wonderful toys, games, costumes, puzzles, cars, musical instruments, kites and so much more.

We are still the family run store you know and love. But now - you can shop wherever you want, whenever you want.